Our Story

Love the Pen covers life on the Mornington Peninsula, Australia. Writers and photographers are dispatched daily to deliver stories on people, emerging ideas, popular culture and inspiring moments that evolve in this beautiful part of the world. We cover subjects in art, business, culture, design, events, food, farming, history & community.

What we deliver

LTP informs and inspires readers with a mix of feature stories and posts specifically from the Mornington Peninsula. LTP is an influential resource, as well as being a dynamic and engaging multi-channel brand delivering quality and bespoke content on print, tablet, mobile and desktop applications, and an includes an ever expanding social media presence with a loving community of readers.

Our objectives

LTP was created to support and promote local Mornington Peninsula businesses that strive to be more socially equitable and environmentally sustainable – we are in fact a social enterprise. Above this we endeavour to help a select number of non-for-profit organisations or individuals that do all possible to enhance the life of others on the Mornington Peninsula. Our objectives includes,

  • To enhance community involvement by bringing together locals and visitors with experiences specific to the Mornington Peninsula
  • To invest in the cultural enhancement of the region by promoting the unique local flavour of the Peninsula to locals and visitors
  • To invest in the economic development of the Mornington Peninsula by promoting locally owned and operated businesses, non-for-profits, social enterprises and events

We are keen to promote and expose businesses that are environmentally and socially responsible aligning with the ethos and goals of buying and selling locally to reduce impact on the environment.

Join our community

Like to join us? Currently LTP website receives just over over 24,000 unique visitors per month (anywhere between 500 – 700 visits per day), 16K+ facebook & 16.2K+ Instagram followers. In addition to site visitors we have over 4,400 email subscribers.

Did you  know that over 260,000 LTP community postcards are taken per year from our 10 community board locations on the Mornington Peninsula?

To provide Free Access to our readers on lovethepen.com.au, we use a business model to offset expenses – including those of content production, management, online hosting and archiving – by charging a publication fee to funders for some of the content we publish. This system is fair, it eliminates the reliance on advertising being littered accross the website and provides a fair way of covering non-commercial posts – something we value.

The ability to pay publication fees will never be a consideration in the decision whether to publish.Publication fees vary by activity. Fees are per activity and and are billed upon acceptance. There are no additional charges based on frequency, length, figures, channels or other elements.

For more information or for a chat contact info@lovethepen.com.au. We offer care, insight, service and quality unlike any other in the region.

If you love the Mornington Peninsula, you’ll ‘Love the Pen’.

Meet our dedicated publishing team.

Publishers
Kate Donnelly
Athan Dolduris
Ivan Hong

Contributing Writers
Kate Howell
Rachel Sheldon
Sam Ryan
Trish MacNeill
Rebecca Ettridge
Melanie Quirk
Russell Kennery

Editors
Athan Dolduris
Melanie Quirk

 

Creative Direction & Design
Kate Donnelly
Kumiko Michishita
Rachel Fa’oa
Ivan Hong